In addition to keeping our professional teams on top of the latest in the clinical applications of pain alleviation science, Michigan Spine and Pain is always looking at trends and emerging best practices in the field of practice management. We want our office to run in the best possible way in order to offer our patients the best possible opportunities for pain relief healthcare. We are always interested in learning what our patients in particular, and healthcare consuming public, in general, wants most from their experiences with our medical practice.
PSFK Labs, a NYC-based marketing specialty firm in cooperation with the pharmaceutical research firm Boehringer Ingelheim recently released an in depth marketing study examining some of the most important trends that will guide the future of healthcare access and delivery. “We’re witnessing the emergence of a proactive and empowered patient who is more in control of their personal health choices. Armed with information about their lifestyle and conditions, they expect their relationships with their doctors to be more personal and collaborative, as they work together towards achieving the best outcomes.” (source: www.psfk.com/publishing/future-of-health-2014#!Ar218) Seven trends that the report specifically highlights are:
1. Data Synergies
2. Living Health Databases
3. Instant Access
4. Informed Conversations
5. Prescription for Technology
6. Responsive Care Systems
7. Consumer-Driven Marketplace
A brief explanation of each of these trends – as excerpted from www.psfk.com – follows:
Data Synergies — As people begin to generate a greater volume of personal health data… People will want control over this information to ensure that they receive the greatest benefit from shared access…
Living Health Databases — Research database that can be mined for deeper insights about individuals and communities. Doctors can use these insights to support better assessments about conditions, treatment effectiveness and warning signs.
Instant Access — …the ability to connect with their doctors through a wider variety of platforms and channels – video, online, mobile and social – to receive care that is more personal, regular and convenient.
Informed Conversations — As consumers broaden their healthcare networks to include, wellness experts and patient communities, they’ll require access to personal medical results and resources that are accurate, standardized and easily understood to facilitate discussion and collaborate on treatment plans.
Prescription For Technology — More digitally-savvy consumers are looking to their doctors and healthcare providers to be technology and information advisors in the medical space.
Responsive Care Systems — As sophisticated health monitoring and analysis technologies develop for the consumer and professional marketplaces, we’ll see a transition to a more responsive model of care that steps in to provide support at key moments. These systems will automate processes like appointment and medication reminders, and prompt when human input is required, such as when a patient is deviating from their treatment.
Consumer-Driven Marketplace — As consumers take advantage of connected technologies, social tools and information resources to become more knowledgeable about their health and that of their families, there will be a subsequent push for healthcare options that better fit their lifestyle choices. (source: www.psfk.com/2014/02/key-takeaways-future-health.html#!AsjhA)
It is important to us to know what works well for you about your experiences with your care at our office. We agree that the trends highlighted here are with us to stay; Michigan Spine and Pain will be ready for the future opportunities and challenges of providing excellent modern care to our informed patients living in a digital world. What would you like to see more of, what do you think might work best for you? Let us know. We are here today, tomorrow and in the future because of and – for – of our fantastic patients.